Designing Luxury Brands

preview-18
  • Designing Luxury Brands Book Detail

  • Author : Diana Derval
  • Release Date : 2018-04-13
  • Publisher : Springer
  • Genre : Business & Economics
  • Pages : 184
  • ISBN 13 : 3319715577
  • File Size : 89,89 MB

Designing Luxury Brands by Diana Derval PDF Summary

Book Description: This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

Disclaimer: www.yourbookbest.com does not own Designing Luxury Brands books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Designing Luxury Brands

Designing Luxury Brands

File Size : 60,60 MB
Total View : 5477 Views
DOWNLOAD

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring busi

Designing Brand Identity

Designing Brand Identity

File Size : 27,27 MB
Total View : 3290 Views
DOWNLOAD

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, desig

Designing Luxury Brands

Designing Luxury Brands

File Size : 82,82 MB
Total View : 5768 Views
DOWNLOAD

Zusammenfassung: This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science

Luxury Fashion Branding

Luxury Fashion Branding

File Size : 42,42 MB
Total View : 8420 Views
DOWNLOAD

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion

Digital Luxury

Digital Luxury

File Size : 70,70 MB
Total View : 3628 Views
DOWNLOAD

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink th