Destination Brands

Released on by Nigel Morgan
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  • Destination Brands Book Detail

  • Author : Nigel Morgan
  • Release Date : 2012-05-23
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 394
  • ISBN 13 : 1136346627
  • File Size : 31,31 MB
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Destination Brands by Nigel Morgan PDF Summary

Book Description: This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

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Destination Brands

Destination Brands

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This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate