Determinants of Product Innovation in Organizations

Released on by Miguel Pina e Cunha
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  • Determinants of Product Innovation in Organizations Book Detail

  • Author : Miguel Pina e Cunha
  • Release Date : 1998
  • Publisher :
  • Genre : Business & Economics
  • Pages : 238
  • ISBN 13 :
  • File Size : 69,69 MB
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Determinants of Product Innovation in Organizations by Miguel Pina e Cunha PDF Summary

Book Description: In a competitive business environment marked by the shortening of product life cycles, the increasing speed of technological development, and the blurring of industry borders, managers increasingly recognize the importance of product innovation to a company's survival and growth. This study analyzed the impact of three exogenous constructs (organization, technology, orientation) on the practice and performance of product innovation in organizations. Some key success factors in the management of product innovation were uncovered, and guidelines for designing innovation-oriented firms provided.

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