Developing Resilience in Disruptive Times

Released on by Ajoy Kumar Dey
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  • Developing Resilience in Disruptive Times Book Detail

  • Author : Ajoy Kumar Dey
  • Release Date : 2021-02-10
  • Publisher : Bloomsbury Publishing
  • Genre : Business & Economics
  • Pages : 456
  • ISBN 13 : 9354350224
  • File Size : 86,86 MB
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Developing Resilience in Disruptive Times by Ajoy Kumar Dey PDF Summary

Book Description: The first half of the book presents case studies on how the pandemic has affected businesses, management and communities and share insightful stories on tough decisions during, midst, and after the shock of the pandemic. The second half of the book presents case studies on market positioning and business model transformations which provide us insight on customer loyalty and satisfaction, online reviews, and children as a growing customer group. This book comprises both research and teaching cases that offer new insights on business management.

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