Sales Engagement

Released on by Manny Medina
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  • Sales Engagement Book Detail

  • Author : Manny Medina
  • Release Date : 2019-03-12
  • Publisher : John Wiley & Sons
  • Genre : Business & Economics
  • Pages : 246
  • ISBN 13 : 1119584345
  • File Size : 13,13 MB
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Sales Engagement by Manny Medina PDF Summary

Book Description: Engage in sales—the modern way Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you’re effectively connecting with customers every step of the way. • Find common factors holding your sales back—and reverse them through channel optimization • Humanize sales with personas and relevant information at every turn • Understand why A/B testing is so incredibly critical to success, and how to do it right • Take your sales process to the next level with a rock solid, modern Sales Engagement strategy This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible.

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