Digital Enablement And Innovation In China: A Casebook

Released on by Shan-ling Pan
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  • Digital Enablement And Innovation In China: A Casebook Book Detail

  • Author : Shan-ling Pan
  • Release Date : 2019-03-08
  • Publisher : World Scientific
  • Genre : Business & Economics
  • Pages : 182
  • ISBN 13 : 9813276371
  • File Size : 64,64 MB
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Digital Enablement And Innovation In China: A Casebook by Shan-ling Pan PDF Summary

Book Description: The casebook aims at providing the latest case materials for researchers and students who are keen to learn about the consumerization and transformation effects of digital technology.It is one of the first books covering the best practices of digital enablement in China, which has been the focus many observers among the practitioners as well as academics.The 22 projects analyzed include Zhongguancun InnoWay, OFO Bicycle, Esheke, Taobao, and more.

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Chinese Innovation And Branding Leaps

Chinese Innovation And Branding Leaps

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China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese fir