Digital Marketing in the Automotive Electronics Industry

Released on by Uli Schneider
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  • Digital Marketing in the Automotive Electronics Industry Book Detail

  • Author : Uli Schneider
  • Release Date : 2023-06-08
  • Publisher : Springer Nature
  • Genre : Business & Economics
  • Pages : 249
  • ISBN 13 : 3031307208
  • File Size : 51,51 MB
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Digital Marketing in the Automotive Electronics Industry by Uli Schneider PDF Summary

Book Description: The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical concepts, case studies, and tested models from practice. The book operationalizes the theory of approaches such as omni-channel marketing, and target driven performance marketing into practical and actionable approaches in large B2B companies in automotive sectors. The change management nature of the digital transformation of marketing is a common thread throughout the book and the experience of more than 10 practitioners, allowing readers to relate the content directly to their own business reality.

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