Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries

Released on by Santos, José Duarte
preview-18

  • Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries Book Detail

  • Author : Santos, José Duarte
  • Release Date : 2019-08-30
  • Publisher : IGI Global
  • Genre : Business & Economics
  • Pages : 267
  • ISBN 13 : 1522597859
  • File Size : 36,36 MB
DOWNLOAD BOOK

Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries by Santos, José Duarte PDF Summary

Book Description: The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.

Disclaimer: www.yourbookbest.com does not own Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.