Digital Marketplaces Unleashed

Released on by Claudia Linnhoff-Popien
preview-18

  • Digital Marketplaces Unleashed Book Detail

  • Author : Claudia Linnhoff-Popien
  • Release Date : 2017-09-14
  • Publisher : Springer
  • Genre : Computers
  • Pages : 914
  • ISBN 13 : 366249275X
  • File Size : 3,3 MB
DOWNLOAD BOOK

Digital Marketplaces Unleashed by Claudia Linnhoff-Popien PDF Summary

Book Description: This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship. The technological advances of the 21st century have been massively impacted by the digital upheaval: there is no future without digitalization. The sale of products and services has left the classical point of sale and now takes place on a variety of channels. Whether in the automotive industry, travel and traffic, in cities, or the financial industry – newly designed ecosystems are being created everywhere; data is being generated and analyzed in real time; and companies are competing for mobile access channels to customers in order to gain knowledge about their individual contexts and preferences. In turn, customers can now publicly share their opinions, experiences and knowledge as User Generated Content, allowing them to impact the market and empowering them to build or destroy trust.

Disclaimer: www.yourbookbest.com does not own Digital Marketplaces Unleashed books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Digital Marketplaces Unleashed

Digital Marketplaces Unleashed

File Size : 46,46 MB
Total View : 2170 Views
DOWNLOAD

This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, finte