Direct, Digital & Data-Driven Marketing PDF book is popular Business & Economics book written by Lisa Spiller. The book was released by SAGE on 2020-01-09 with total hardcover pages 969. Fast download link is given in this page, you could read Direct, Digital & Data-Driven Marketing by Lisa Spiller in PDF, epub and kindle directly from your devices.
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the
Digital. Mobile. Social media. The marketing world has been forever changed by these communication channels. They are the latest weapons in the arsenal of the t
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment
Direct marketing has always been accountable and measurable, and now with the various digital media formats and computer technology, it is more interactive and
Attract New Customers and Exceed Revenue Goals with iDirect Marketing! “A simple concept ties this incredibly useful book together. Every marketer now is an i