Direct, Digital & Data-Driven Marketing PDF book is popular Business & Economics book written by Lisa Spiller. The book was released by SAGE on 2020-01-09 with total hardcover pages 969. Fast download link is given in this page, you could read Direct, Digital & Data-Driven Marketing by Lisa Spiller in PDF, epub and kindle directly from your devices.
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the
Digital. Mobile. Social media. The marketing world has been forever changed by these communication channels. They are the latest weapons in the arsenal of the t
In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate wit
This practical content guide empowers businesses to understand, identify and act on big-data opportunities, producing superior business insights for prolific ma
The world is currently in the midst of a data revolution. Consumers now inhabit a digital world and companies have no option but to follow them there. Governmen
