Direct Response Television

Released on by Frank R. Brady
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  • Direct Response Television Book Detail

  • Author : Frank R. Brady
  • Release Date : 1995
  • Publisher : N T C Business Books
  • Genre : Advertising media planning
  • Pages : 0
  • ISBN 13 : 9780844235486
  • File Size : 57,57 MB
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Direct Response Television by Frank R. Brady PDF Summary

Book Description: Selling by direct response television is different - different from traditional direct marketing and different from traditional TV advertising. And the price for not knowing the differences can be very high. Direct Reponse Television: The Authoritative Guide shows you how to capitalize on the potential and avoid the pitfalls of the hottest selling medium around today. In 300 easy-to-read pages you'll find all the practical guidance you'll need for creating direct response commercials that will keep your cash register ringing and your costs under control.

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Direct Response Television

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Selling by direct response television is different - different from traditional direct marketing and different from traditional TV advertising. And the price fo

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Total View : 5341 Views
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A new version of the 1995 Best Selling book on Infomercials and DRTV. This handbook will answer your questions about planning, pricing, production, marketing, t