Display Advertising with Real-time Bidding (RTB) and Behavioural Targeting

Released on by Jordan L. Boyd-Graber
preview-18

  • Display Advertising with Real-time Bidding (RTB) and Behavioural Targeting Book Detail

  • Author : Jordan L. Boyd-Graber
  • Release Date : 2017
  • Publisher :
  • Genre : Data mining
  • Pages : 153
  • ISBN 13 : 9781680833096
  • File Size : 38,38 MB
DOWNLOAD BOOK

Display Advertising with Real-time Bidding (RTB) and Behavioural Targeting by Jordan L. Boyd-Graber PDF Summary

Book Description: How can a single person understand what's going on in a collection of millions of documents? This is an increasingly common problem: sifting through an organization's e-mails, understanding a decade worth of newspapers, or characterizing a scientific field's research. Topic models are a statistical framework that help users understand large document collections: not just to find individual documents but to understand the general themes present in the collection. This survey describes the recent academic and industrial applications of topic models with the goal of launching a young researcher capable of building their own applications of topic models. In addition to topic models' effective application to traditional problems like information retrieval, visualization, statistical inference, multilingual modeling, and linguistic understanding, this survey also reviews topic models' ability to unlock large text collections for qualitative analysis. We review their successful use by researchers to help understand fiction, non-fiction, scientific publications, and political texts.

Disclaimer: www.yourbookbest.com does not own Display Advertising with Real-time Bidding (RTB) and Behavioural Targeting books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Programmatic Advertising

Programmatic Advertising

File Size : 36,36 MB
Total View : 1823 Views
DOWNLOAD

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption

Advances in Advertising Research IX

Advances in Advertising Research IX

File Size : 66,66 MB
Total View : 7094 Views
DOWNLOAD

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It