Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations

Released on by Dos Santos, Manuel Alonso
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  • Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations Book Detail

  • Author : Dos Santos, Manuel Alonso
  • Release Date : 2019-01-25
  • Publisher : IGI Global
  • Genre : Business & Economics
  • Pages : 325
  • ISBN 13 : 1522576185
  • File Size : 99,99 MB
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Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations by Dos Santos, Manuel Alonso PDF Summary

Book Description: As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.

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Applying Neuroscience to Business Practice

Applying Neuroscience to Business Practice

File Size : 71,71 MB
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