Creative Strategy and the Business of Design

Released on by Douglas Davis
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  • Creative Strategy and the Business of Design Book Detail

  • Author : Douglas Davis
  • Release Date : 2016-06-14
  • Publisher : Simon and Schuster
  • Genre : Design
  • Pages : 208
  • ISBN 13 : 1440341559
  • File Size : 76,76 MB
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Creative Strategy and the Business of Design by Douglas Davis PDF Summary

Book Description: "The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do." -- Provided by publisher.

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Experimental Economics

Experimental Economics

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An examination of an area of economic research whereby economists have begun to use laboratories to evaluate economic propositions under carefully controlled co