Customer Relationship Management Systems Handbook

Released on by Duane E. Sharp
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  • Customer Relationship Management Systems Handbook Book Detail

  • Author : Duane E. Sharp
  • Release Date : 2002-07-19
  • Publisher : CRC Press
  • Genre : Business & Economics
  • Pages : 266
  • ISBN 13 : 1420000152
  • File Size : 8,8 MB
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Customer Relationship Management Systems Handbook by Duane E. Sharp PDF Summary

Book Description: This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. It takes readers through the evolution of CRM- from its early beginning to today's sophisticated data warehouse-based systems. Illustrations enhance the textual presentation. Case studies provide insight and lessons-to-be-learned and describe the benefits of successful CRM implementations. The chapter on privacy issues covers the processes companies use to ensure the privacy of their customer data, the last chapter explores the benefits of a well-conceived CRM strategy.

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