E-Commerce 2015, Global Edition

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  • E-Commerce 2015, Global Edition Book Detail

  • Author : Kenneth Laudon
  • Release Date : 2015-04-28
  • Publisher : Pearson Higher Ed
  • Genre : Business & Economics
  • Pages : 913
  • ISBN 13 : 1292076321
  • File Size : 90,90 MB

E-Commerce 2015, Global Edition by Kenneth Laudon PDF Summary

Book Description: E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline. The market-leading text for e-commerce This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field. Teaching and Learning Experience This program will provide a better teaching and learning experience—for both instructors and students. Comprehensive Coverage Facilitates Understanding of the e-Commerce Field: In-depth coverage of technology change, business development, and social issues gives students a solid framework for understanding e-commerce. Pedagogical Aids Help Students See Concepts in Action: Infographics, projects, and real-world case studies help students see how the topics covered in the book work in practice.

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E-Commerce 2015, Global Edition

E-Commerce 2015, Global Edition

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E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline. The market-leading text for e-commerce This com

E-commerce

E-commerce

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For undergraduate and graduate courses in business. Understanding The Vast And Expanding Field of E-Commerce Laudon's E-Commerce 2016: Business, Technology, Soc

E-Commerce 2015

E-Commerce 2015

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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. E-Co