Eating the Big Fish

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  • Eating the Big Fish Book Detail

  • Author : Adam Morgan
  • Release Date : 2009-04-03
  • Publisher : John Wiley & Sons
  • Genre : Business & Economics
  • Pages : 364
  • ISBN 13 : 0470527757
  • File Size : 25,25 MB

Eating the Big Fish by Adam Morgan PDF Summary

Book Description: EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

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