Economic Transition and International Business brings together academic experts in International Business and sheds new light on the international phenomenon of
The work is a practical examination of fundamental strategic issues confronted by firms competing in newly opened markets. It covers emerging markets in East As
As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic
In the era of globalization, foreign trade has an immense impact upon modern economies. To succeed in the global marketplace, sustainable development in trade p
This interdisciplinary study offers a comprehensive analysis of the transition economies of Central and Eastern Europe and the former Soviet Union. Providing fu
