Effective Radio Advertising

Effective Radio Advertising

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An Advertiser's Guide to Better Radio Advertising

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There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, le

Radio Advertising. Why radio commercials are more effective than advertisers think

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Seminar paper from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, University of Tubingen, lan

The Advertising and Business Side of Radio

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A guide to the buying and selling of radio advertising from a former Sales Service Manager at CBS and a special lecturer on radio at New York University.

Effective Radio Advertising

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