Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages

Released on by Lee, In
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  • Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages Book Detail

  • Author : Lee, In
  • Release Date : 2012-06-30
  • Publisher : IGI Global
  • Genre : Business & Economics
  • Pages : 514
  • ISBN 13 : 1466618019
  • File Size : 19,19 MB
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Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages by Lee, In PDF Summary

Book Description: Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages is written as an e-commerce textbook for undergraduate and graduate students in various business programs, including information systems, marketing, computer science, and MBA. In addition to serving as a textbook in e-commerce, this book also provides an excellent repository for instructors, researchers, and industry practitioners for their research ideas, theories, and practical experiences. In addition to regular topics traditionally taught in the classroom, this textbook addresses the many new emerging ideas and applications and presents tools and techniques in all aspects of e-commerce development and management in the global economy.

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