Collaborating with Customers to Innovate

Released on by Emanuela Prandelli
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  • Collaborating with Customers to Innovate Book Detail

  • Author : Emanuela Prandelli
  • Release Date : 2008
  • Publisher : Edward Elgar Publishing
  • Genre : Business & Economics
  • Pages : 176
  • ISBN 13 : 1848442912
  • File Size : 23,23 MB
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Collaborating with Customers to Innovate by Emanuela Prandelli PDF Summary

Book Description: The Internet has created the problem of an increasing need for innovation, but - as this volume explains - also provides the solution. The authors explore the collaborative potential offered by customers in digital environments to enhance the effectiveness of new product development.

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