Emerging Trends, Threats and Opportunities in International Marketing

Released on by Michael R. Czinkota
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  • Emerging Trends, Threats and Opportunities in International Marketing Book Detail

  • Author : Michael R. Czinkota
  • Release Date : 2009-11-01
  • Publisher : Business Expert Press
  • Genre : Business & Economics
  • Pages : 400
  • ISBN 13 : 1606490362
  • File Size : 91,91 MB
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Emerging Trends, Threats and Opportunities in International Marketing by Michael R. Czinkota PDF Summary

Book Description: The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.

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