Emotions as key drivers of consumer behaviors: A multidisciplinary perspective

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  • Emotions as key drivers of consumer behaviors: A multidisciplinary perspective Book Detail

  • Author : Debora Bettiga
  • Release Date : 2023-04-04
  • Publisher : Frontiers Media SA
  • Genre : Science
  • Pages : 139
  • ISBN 13 : 2832519571
  • File Size : 23,23 MB

Emotions as key drivers of consumer behaviors: A multidisciplinary perspective by Debora Bettiga PDF Summary

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Emotions and Consumption Behaviour

Emotions and Consumption Behaviour

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ÔA structured, scientific approach to the study of emotional responses that is of interest to both managers and consumers. For marketing managers, this book pr