Employer Branding for Competitive Advantage

Released on by Geeta Rana
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  • Employer Branding for Competitive Advantage Book Detail

  • Author : Geeta Rana
  • Release Date : 2021-03-21
  • Publisher : CRC Press
  • Genre : Technology & Engineering
  • Pages : 223
  • ISBN 13 : 1000362183
  • File Size : 80,80 MB
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Employer Branding for Competitive Advantage by Geeta Rana PDF Summary

Book Description: This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories. This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students.

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Inhaltsangabe:Abstract: The information economy, the current demographical trends and other factors will produce a shortage of skilled labour. During the last d