Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded
"This book provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields, featuring i
Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology
In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyze
In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creat
