This book provides a new and definitive overview of customer experience and how it can be managed and enhanced in one of the most dynamic industries in the worl
FINALIST: Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing businesses talk about putting the customer first, but in realit
“This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success. It’s more than refreshin
Customer Experience 3.0 provides firsthand guidance on what works, what doesn't--and the revenue and word-of-mouth payoff of getting it right. Between smartphon
