Managing Enterprise Content

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Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect

Enterprise Content Strategy

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"This book outlines best practices for conducting and executing content strategy projects. It is a step-by-step guide to building an enterprise content strategy

Content Strategy at Work

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Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you’re slogging

Content Strategy

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If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to i

The Language of Content Strategy

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The Language of Content Strategy is the gateway to a language that describes the world of content strategy. With fifty-two contributors, all known for their dep