Entrepreneurial Marketing

preview-18
  • Entrepreneurial Marketing Book Detail

  • Author : Robert D. Hisrich
  • Release Date : 2018
  • Publisher : Edward Elgar Publishing
  • Genre : Business & Economics
  • Pages : 280
  • ISBN 13 : 178811132X
  • File Size : 95,95 MB

Entrepreneurial Marketing by Robert D. Hisrich PDF Summary

Book Description: One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of entrepreneurial marketing. Through an international approach that combines both theoretical and empirical knowledge of entrepreneurship and marketing, this book informs and enhances the entrepreneurs' creativity, their ability to bring innovations to the market, and their willingness to face risk that changes the world. Key components addressed include: identifying and selecting the market; determining the consumer needs cost-effectively; executing the basic elements of the marketing mix (product, price, distribution, and promotion); and competing successfully in the domestic and global markets through implementing a sound marketing plan. Numerous illustrative examples throughout the book bring the content to life. The mix of theoretical content, examples, empirical analyses, and case studies make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.

Disclaimer: www.yourbookbest.com does not own Entrepreneurial Marketing books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Entrepreneurial Marketing

Entrepreneurial Marketing

File Size : 16,16 MB
Total View : 2961 Views
DOWNLOAD

One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing foc

Marketing for Entrepreneurs and SMEs

Marketing for Entrepreneurs and SMEs

File Size : 75,75 MB
Total View : 1352 Views
DOWNLOAD

In recent years, entrepreneurs and SMEs have been forced to adapt to a rapidly changing, increasingly globalized world, an evolution that has had a profound imp

New Challenges to International Marketing

New Challenges to International Marketing

File Size : 99,99 MB
Total View : 6901 Views
DOWNLOAD

Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing