The Virtues of Green Marketing

Released on by Erik Bengtson
preview-18

  • The Virtues of Green Marketing Book Detail

  • Author : Erik Bengtson
  • Release Date : 2023-06-28
  • Publisher : Springer Nature
  • Genre : Business & Economics
  • Pages : 173
  • ISBN 13 : 3031329791
  • File Size : 84,84 MB
DOWNLOAD BOOK

The Virtues of Green Marketing by Erik Bengtson PDF Summary

Book Description: This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable market economy. The work explores the transformative power inherent in green promises and sets a vision of what green marketers should strive for. Engaging with selected research on organizational theory, the authors negotiate the conflicting paradigms of rhetorical theory and their relation to the study of corporate legitimation practices. The resulting theoretical framework provides an analytical scheme that can be useful in various disciplines – such as sociology, economics, law, marketing theory, and communication. It also illustrates how we can find new answers to contemporary challenges by re-imagining rhetoric. This is an open access book.

Disclaimer: www.yourbookbest.com does not own The Virtues of Green Marketing books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

The Virtues of Green Marketing

The Virtues of Green Marketing

File Size : 81,81 MB
Total View : 2247 Views
DOWNLOAD

This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green mark

The Consuming Temple

The Consuming Temple

File Size : 46,46 MB
Total View : 3066 Views
DOWNLOAD

Department stores in Germany, like their predecessors in France, Britain, and the United States, generated great excitement when they appeared at the end of the

Rhetoric in Europe: Philosophical Issues

Rhetoric in Europe: Philosophical Issues

File Size : 36,36 MB
Total View : 1959 Views
DOWNLOAD

The authors of the original articles included in this book are profound thinkers in the field of rhetoric and philosophy in Europe. The articles constitute a gr

The Cinema of Scandinavia

The Cinema of Scandinavia

File Size : 13,13 MB
Total View : 7743 Views
DOWNLOAD

Modernism and the Architecture of Private Life offers a bold new assessment of the role of the domestic sphere in modernist literature, architecture, and design