Political Advertising in the United States

Released on by Erika Franklin Fowler
preview-18

  • Political Advertising in the United States Book Detail

  • Author : Erika Franklin Fowler
  • Release Date : 2018-05-04
  • Publisher : Routledge
  • Genre : Political Science
  • Pages : 241
  • ISBN 13 : 0429977905
  • File Size : 54,54 MB
DOWNLOAD BOOK

Political Advertising in the United States by Erika Franklin Fowler PDF Summary

Book Description: Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.

Disclaimer: www.yourbookbest.com does not own Political Advertising in the United States books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Political Advertising in the United States

Political Advertising in the United States

File Size : 1,1 MB
Total View : 5478 Views
DOWNLOAD

Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political

Social Media and Democracy

Social Media and Democracy

File Size : 32,32 MB
Total View : 8538 Views
DOWNLOAD

A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.

Words That Matter

Words That Matter

File Size : 70,70 MB
Total View : 5230 Views
DOWNLOAD

How the 2016 news media environment allowed Trump to win the presidency The 2016 presidential election campaign might have seemed to be all about one man. He ce

News That Matters

News That Matters

File Size : 17,17 MB
Total View : 3248 Views
DOWNLOAD

Almost twenty-five years ago, Shanto Iyengar and Donald R. Kinder first documented a series of sophisticated and innovative experiments that unobtrusively alter