Essentials of Digital Marketing

Released on by Kathryn Waite
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  • Essentials of Digital Marketing Book Detail

  • Author : Kathryn Waite
  • Release Date : 2018-02-26
  • Publisher : Goodfellow Publishers Ltd
  • Genre : Business & Economics
  • Pages : 245
  • ISBN 13 : 1911396021
  • File Size : 26,26 MB
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Essentials of Digital Marketing by Kathryn Waite PDF Summary

Book Description: This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.

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Review: "This book is a fantastic guide to online marketing, and the Internet in general. As a marketing practitioner, I've been finding my way own way through