Essentials of Marketing Analytics

Released on by Dana E. Harrison
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  • Essentials of Marketing Analytics Book Detail

  • Author : Dana E. Harrison
  • Release Date : 2021-02-09
  • Publisher : McGraw-Hill Education
  • Genre : Business & Economics
  • Pages : 512
  • ISBN 13 : 9781264263608
  • File Size : 90,90 MB
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Essentials of Marketing Analytics by Dana E. Harrison PDF Summary

Book Description: The starting point in learning marketing analytics is to understand the marketing problem. The second is asking the right business question. The data will help you tell the story. We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media and more. The era of Big Data has literally brought about huge amounts of data to review, analyze and solve. Today’s undergraduate and graduate students will need to have a keen understanding of not only the right types of questions to ask, but also the tools available to help answer them. Essentials of Marketing Analytics covers both, in a comprehensive, readable and flexible manner. Coverage includes the most popular analytics software tools, such as Tableau and Python, as well as a variety of analytical techniques, including but not limited to social network analysis, automated machine learning, neural networking and more. Supported by a robust student and learning package via McGraw Hill Connect, Essentials of Marketing Analytics 1e is the most comprehensive, current, adaptable product on the market!

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Essentials of Marketing Analytics

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The starting point in learning marketing analytics is to understand the marketing problem. The second is asking the right business question. The data will help

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"We developed this new book with enthusiasm and great optimism. Marketing analytics is an exciting field to study, and there are numerous emerging opportunities

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The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools

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Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing