'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year stud
The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theo
This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written w
Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply the
Get on media's cutting edge today. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE introduces you to both current and classical mass communication t
