Essentials of Service Design

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  • Essentials of Service Design Book Detail

  • Author : Scott E. Sampson
  • Release Date : 2012
  • Publisher :
  • Genre : Customer services
  • Pages : 240
  • ISBN 13 : 9781481871655
  • File Size : 72,72 MB

Essentials of Service Design by Scott E. Sampson PDF Summary

Book Description: THIS IS THE OLD 2nd EDITION. YOU SHOULD INSTEAD ORDER THE NEW EDITION. Services represent the largest portion of economic activity in developed nations, and are likely an important part of your business. Unfortunately, services traditionally have lacked the rigorous design tools we see used in designing physical products. This book describes a simple yet powerful service design tool known as PCN Analysis. The PCN tool will allow you to document and analyze the provider-customer interactions that take place in your business, showing where increased value can be realized by strategic repositioning of process elements. This book shows how firms can optimally design service operations to achieve value objectives. Firms that use this tool will be able to deliver exceptional service at lower costs than competing firms.

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