Ethical Branding and Marketing

Released on by Hagai Gringarten
preview-18

  • Ethical Branding and Marketing Book Detail

  • Author : Hagai Gringarten
  • Release Date : 2019-04-15
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 196
  • ISBN 13 : 0429809336
  • File Size : 45,45 MB
DOWNLOAD BOOK

Ethical Branding and Marketing by Hagai Gringarten PDF Summary

Book Description: Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, business strategies, and the market itself. In a contemporary environment of "truthiness" and fake news, it is more important than ever to review core principles of ethics and to reassess how these principles apply to today’s branding and marketing practices. This book addresses practices in ethical branding and corporate culture. It includes such topics as truth, integrity, value, vulnerability, and differentiation. Collectively, these cases provide a contemporary overview of intriguing scenarios and best practices in ethical branding. The book provides the reader with real, updated insight into ethical decision making; helps students integrate ethics, branding strategy, and real life, complex situations into an effective learning process; and provides the reader with up-to-date ethical branding cases from around the world.

Disclaimer: www.yourbookbest.com does not own Ethical Branding and Marketing books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Ethical Branding and Marketing

Ethical Branding and Marketing

File Size : 1,1 MB
Total View : 3504 Views
DOWNLOAD

Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fiel

Ethical Hospital Branding & Marketing

Ethical Hospital Branding & Marketing

File Size : 11,11 MB
Total View : 2206 Views
DOWNLOAD

Is Marketing a bad word in healthcare? I don't think so. Marketing has a Noble Responsibility! Governments spend billions of dollars on marketing health awarene

The SAGE Handbook of Marketing Ethics

The SAGE Handbook of Marketing Ethics

File Size : 12,12 MB
Total View : 7605 Views
DOWNLOAD

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more op

Ethical Marketing

Ethical Marketing

File Size : 48,48 MB
Total View : 6266 Views
DOWNLOAD

This work examines, discusses and provides guidance on ethical issues facing marketing practitioners.

Sustainable Branding

Sustainable Branding

File Size : 38,38 MB
Total View : 4668 Views
DOWNLOAD

A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspec