Eurasian Business Perspectives

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  • Eurasian Business Perspectives Book Detail

  • Author : Mehmet Huseyin Bilgin
  • Release Date : 2020-08-31
  • Publisher : Springer Nature
  • Genre : Business & Economics
  • Pages : 381
  • ISBN 13 : 3030522946
  • File Size : 28,28 MB

Eurasian Business Perspectives by Mehmet Huseyin Bilgin PDF Summary

Book Description: This book presents selected theoretical and empirical papers from the 26th and 27th Eurasia Business and Economics Society (EBES) Conferences, held in Prague, Czech Republic, and Bali, Indonesia. Covering diverse areas of business and management in various geographic regions, it addresses a range of current topics, such as human resources, management, SMEs and marketing. It also includes related studies that analyze management and marketing aspects, e.g. workplace learning, gamification in business, resilience and entrepreneurship, the use of IT tools in small businesses, and dynamic marketing capabilities in an intercultural environment.

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