Events Marketing Management PDF book is popular Business & Economics book written by Ivna Reic. The book was released by Routledge on 2016-09-19 with total hardcover pages 358. Fast download link is given in this page, you could read Events Marketing Management by Ivna Reic in PDF, epub and kindle directly from your devices.
This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order
Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media
Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to m
Whether you want to break into this burgeoning industry, or you simply need to plan an event and don’t know where to start, there’s something for all would-