Everyone's a Critic

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  • Everyone's a Critic Book Detail

  • Author : Bill Tancer
  • Release Date : 2014-10-16
  • Publisher : Penguin
  • Genre : Business & Economics
  • Pages : 193
  • ISBN 13 : 1101621486
  • File Size : 71,71 MB

Everyone's a Critic by Bill Tancer PDF Summary

Book Description: More than 70% of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, to find out why one Los Angeles barber advertised his one-star reviews and how one scrappy hotel became the highest rated in London. Tancer's fascinating stories and data-driven research reveal how sites like Yelp and TripAdvisor are changing the way we interact and show how business owners can leverage online reviews to find greater success.

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