Destination Branding

Released on by Nigel Morgan
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  • Destination Branding Book Detail

  • Author : Nigel Morgan
  • Release Date : 2007-06-07
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 328
  • ISBN 13 : 1136411097
  • File Size : 74,74 MB
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Destination Branding by Nigel Morgan PDF Summary

Book Description: In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.

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Destination Branding

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In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca

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Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This

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The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75