Exploring the Rise of Fandom in Contemporary Consumer Culture

Released on by Lu Wang, Cheng
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  • Exploring the Rise of Fandom in Contemporary Consumer Culture Book Detail

  • Author : Lu Wang, Cheng
  • Release Date : 2017-10-31
  • Publisher : IGI Global
  • Genre : Business & Economics
  • Pages : 321
  • ISBN 13 : 1522532218
  • File Size : 79,79 MB
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Exploring the Rise of Fandom in Contemporary Consumer Culture by Lu Wang, Cheng PDF Summary

Book Description: Every company wants their business to have a strong, loyal following, but achieving this feat can be a challenge. Examining the growth of fandom popularity in modern culture can provide insights into consumer trends and patterns. Exploring the Rise of Fandom in Contemporary Consumer Culture is an innovative scholarly resource that offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academicians, students, professionals, and researchers that are interested in learning more about how fan behavior can impact the economic environment.

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Fans and Fan Cultures

Fans and Fan Cultures

File Size : 91,91 MB
Total View : 3824 Views
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Exploring the ambiguous relationship between fandom and consumer culture, this book provides a critical overview of fans, fan cultures and fan experiences in re