Extended Objects And Bound Systems: From Relativistic Description To Phenomenological Application - Proceedings Of The International Symposium

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  • Extended Objects And Bound Systems: From Relativistic Description To Phenomenological Application - Proceedings Of The International Symposium Book Detail

  • Author : S Naka
  • Release Date : 1993-02-08
  • Publisher : World Scientific
  • Genre :
  • Pages : 470
  • ISBN 13 : 9814553557
  • File Size : 78,78 MB

Extended Objects And Bound Systems: From Relativistic Description To Phenomenological Application - Proceedings Of The International Symposium by S Naka PDF Summary

Book Description: Counterfeiting, which has emerged as a recent global phenomenon, has arisen due to economic liberalisation, the changing nature of society and new competitive structures. Branding has become an increasingly important area of research in marketing as well as a crucial decision-making area in strategic marketing management. Counterfeit-related activities challenge the existing theoretical and methodological framework in many ways, particularly consumer behavior and branding. This book brings together the three areas — counterfeiting, branding and consumer behaviour — within a very robust methodological and statistical modelling framework.

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