Fashion Marketing & Merchandising

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  • Fashion Marketing & Merchandising Book Detail

  • Author : Mary G. Wolfe
  • Release Date : 2018-02-21
  • Publisher : Goodheart-Wilcox Publisher
  • Genre : Business & Economics
  • Pages : 0
  • ISBN 13 : 9781635631494
  • File Size : 49,49 MB

Fashion Marketing & Merchandising by Mary G. Wolfe PDF Summary

Book Description: "Previously published as The World of Fashion Merchandising by Mary G. Wolfe."

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Fashion Merchandising and Marketing

Fashion Merchandising and Marketing

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Fashion Merchandising and Marketing provides an overview of all the enterprises involved in the design, production, distribution, and selling of such fashions-o

Fashion Buying and Merchandising

Fashion Buying and Merchandising

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Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the

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Fashion Marketing Communications

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Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandisin

Fashion Marketing & Merchandising

Fashion Marketing & Merchandising

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Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and pr