Fashion Theory and the Visual Semiotics of the Body

Released on by Žarko Paić
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  • Fashion Theory and the Visual Semiotics of the Body Book Detail

  • Author : Žarko Paić
  • Release Date : 2022-07-18
  • Publisher : Cambridge Scholars Publishing
  • Genre : Design
  • Pages : 221
  • ISBN 13 : 1527585832
  • File Size : 73,73 MB
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Fashion Theory and the Visual Semiotics of the Body by Žarko Paić PDF Summary

Book Description: Instead of the logic of representation of fashion in the light of modern society and postmodern culture, this book argues that contemporary fashion should be regarded as a performative-conceptual turn in the very core of body iconograms. The text presents a theoretical perspective of the phenomenon of fashion within fashion theory as establishing a new approach from visual semiotics. Through this lens, fashion, therefore, emerges as a visual code of contemporary societies and cultures in the networked matrices of hyperreality and visions of that coming time that will determine the combination of cybernetics, fetishism and transgression.

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Fashion Theory takes as its starting point a definition of 'fashion' as the cultural construction of the embodied identity. It provides an international and int