Film Marketing PDF book is popular Business & Economics book written by Finola Kerrigan. The book was released by Routledge on 2017-07-20 with total hardcover pages 487. Fast download link is given in this page, you could read Film Marketing by Finola Kerrigan in PDF, epub and kindle directly from your devices.
The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to
Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the
In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the marke
Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and volunta
Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a
