Focus Group Methodology PDF book is popular Social Science book written by Pranee Liamputtong. The book was released by SAGE Publications on 2011-03-28 with total hardcover pages 225. Fast download link is given in this page, you could read Focus Group Methodology by Pranee Liamputtong in PDF, epub and kindle directly from your devices.
There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and p
`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next
This book takes as its starting point the particular considerations and sensitivities of being a researcher faced with a subject group at the margins of society
In highlighting the unique features of focus groups, Cyr explains how they can help social science researchers effectively answer certain research questions.