Follow the Feeling

Released on by Kai D. Wright
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  • Follow the Feeling Book Detail

  • Author : Kai D. Wright
  • Release Date : 2019-08-06
  • Publisher : John Wiley & Sons
  • Genre : Business & Economics
  • Pages : 310
  • ISBN 13 : 1119600499
  • File Size : 24,24 MB
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Follow the Feeling by Kai D. Wright PDF Summary

Book Description: Elevate your brand, create a compelling brand story, and build brand loyalty In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one constant that trumps the hundreds of factors entangling brand value—feelings. Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories—lexicon, audio cues, visual stimuli, experience, and culture. Sharing real-world lessons and practical advice he has gained helping everyone from Sean Diddy Combs and Meghan Trainor to Bank of America and HP, Wright can help you develop and implement shareable, culturally-infectious branding strategies. Through storytelling, global research, and practical tips, this valuable book will help you and your organization: Efficiently create and deploy a comprehensive brand strategy across the organization Quickly launch new brands or reboot existing brands for growth Build tribes from audiences, consumers, clients, and partners Lean into the convergence of communication, culture, digital, and technology Regardless of industry or sector, branding is essential for companies, nonprofits, and even individuals. Follow the Feeling: Brand Building in a Noisy World is a must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand. And in this world of ever-increasing metrics paired with waning attentiveness, it’s not just what your brand does, it’s how your brand makes your customers feel.

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Follow the Feeling

Follow the Feeling

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Elevate your brand, create a compelling brand story, and build brand loyalty In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question p

Follow the Feeling

Follow the Feeling

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A practical guide that navigates readers through their emotions and into a place of calm.

Follow the Feeling

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What happens when your mother dies, you cannot relate to your kids and your wife is just the first lady to wave her pearly puppy dog eyes at you? You do as Denn

Follow the Feeling

Follow the Feeling

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Elevate your brand, rise above the crowd, and build tribe In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneu

After the Feeling

After the Feeling

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As a husband and wife battle over individual ideals and find their love for each other tested, it will take a great influence from God to halt a pending tragedy