Framework for Marketing Management :Global Edition

Released on by Philip Kotler
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  • Framework for Marketing Management :Global Edition Book Detail

  • Author : Philip Kotler
  • Release Date : 2013-03-06
  • Publisher : Pearson Higher Ed
  • Genre : Business & Economics
  • Pages : 359
  • ISBN 13 : 1447930193
  • File Size : 35,35 MB
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Framework for Marketing Management :Global Edition by Philip Kotler PDF Summary

Book Description: For graduate and undergraduate marketing management courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

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