Franchising & Licensing

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  • Franchising & Licensing Book Detail

  • Author : Andrew J. Sherman
  • Release Date : 2004
  • Publisher : AMACOM/American Management Association
  • Genre : Business & Economics
  • Pages : 454
  • ISBN 13 : 9780814427798
  • File Size : 47,47 MB

Franchising & Licensing by Andrew J. Sherman PDF Summary

Book Description: Annotation. For more than a decade, this book has been the definitive guide to franchises and licensing programs. In this third edition, author and prominent attorney Andrew J. Sherman expands his in-depth coverage to include international franchising initiatives. In addition, every chapter has been thoroughly updated to reflect new information on market responsiveness, compliance, and other key issues. The result is a truly global reference that will prove indispensable to companies and entrepreneurs alike. If you're involved in any aspect of franchising and licensing, you can't afford to be without the latest edition of this book. It became the industry standard immediately upon its original publication, opening up enticing opportunities for entrepreneurs as well as presenting new strategic options for corporations. Now the third edition gives it truly global reach. Expanded to include international as well as domestic (U.S.) franchising and licensing, it comprehensively covers the strategic, legal, financial, and operational aspects of these complex but highly profitable business structures.

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Franchising & Licensing

Franchising & Licensing

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Annotation. For more than a decade, this book has been the definitive guide to franchises and licensing programs. In this third edition, author and prominent at

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Franchising and Licensing

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Comprehensive and applicable to domestic and international franchising initiatives alike, this go-to guide remains the industry standard for insights on expandi

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"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to c

Franchising and Licensing

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Growing your business doesn't have to be messy or complicated. This indispensable reference provides legal insider insight into how to leverage the intellectual