From Moonshine to Madison Avenue

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  • From Moonshine to Madison Avenue Book Detail

  • Author : Mark D. Howell
  • Release Date : 1997
  • Publisher : Popular Press
  • Genre : Sports & Recreation
  • Pages : 292
  • ISBN 13 : 9780879727406
  • File Size : 2,2 MB

From Moonshine to Madison Avenue by Mark D. Howell PDF Summary

Book Description: Howell (cultural history, Michigan State U.) describes the features, activity, and impact of the annual 32-race, 10-month stock car competition. He focuses on the role of corporate sponsors in transforming the sport from an amateur pastime to a big-money media event. Paper edition (unseen), $21.95. Annotation copyrighted by Book News, Inc., Portland, OR

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